Over the weekend I had the opportunity to check out Ruinart’s new second skin packaging at their La Maison 1729 pop up. Ruinart is holding a series of tastings, discussions, brunches, and personalization workshops at La Maison 1729 in advance of the official second skin launch on October 15th. In true Ruinart fashion, it was a perfect event.
While Ruinart is hosting separate sessions for the tastings, discussions, brunches and personalization workshops they overdelivered and included a bit of everything. We came for the personalization workshop but also had a tasting with a discussion on how the climate affects the characteristics of champagne.
La Maison 1729
Ruinart created La Maison 1729 inside a former printing house in the Montorgueil district. La Maison 1729 is a beautiful, light-filled space that’s cozy enough to live in. The attention to detail was so great that it felt less like a pop-up space and more of a permanent fixture. The entire experience made me want to go back to Reims to visit Maison Ruinart again.
The Ruinart team warmly greeted us and gave every participant a super soft “R” face mask. The group was only 10, so it felt intimate and safe given the current situation. We began with a visit upstairs to French artist Ugo Gattoni’s workshop inside La Maison 1729. Gattoni was on hand to personalize the second skin cases. I instantly gravitated towards the rose drawing, but chose the Blanc de Blancs champagne because it’s my favorite.
Afterwards, we learned more about the second skin eco-packaging and the process that went into the innovative design and development.
Ruinart’s Second Skin Packaging
Ruinart identified a problem with the waste from the current gift boxes and their solution is the second skin case. It’s a 100% recyclable, almost 100% biodegradable (everything except the labels), plastic-free solution that’s nine times lighter than the boxes.
I think the weight of the packaging is what really surprised me the most. It’s hard to believe that something so light could be so protective. The design is minimalistic and chic. I think soon it will become the rule rather than the exception in packaging.
We then moved back downstairs for a tasting centered around climate change and the characteristics of champagnes led by Louise, one of Ruinart’s oenologists. We tasted three vintages of champagnes – the R de Ruinart Millésimé 2011, R de Ruinart Millésimé 2007, and a magnum of R de Ruinart Millésimé 2009 – and discussed the different climates from the different years and how it played a role in the colors, smells, and taste of the wines.
The magnum of R de Ruinart Millésimé 2009 was hands down my favorite. Louise told us that the champagne is best from a magnum, and not just because there’s more champagne!
A magnum contains twice the volume of a standard bottle, but it has the same neck size (which means that each bottle’s air content is the same). A magnum provides the most ideal ratio of oxygen and wine, so the champagne matures more slowly and for a longer period of time. This ultimately results in a more complex taste. I’m a believer!
We finished the morning with rosé and fall-inspired bites while we waited for our Ugo Gattoni second skin cases to arrive. It was the perfect fall morning with Ruinart at La Maison 1729.
If you live in France, you can shop Ruinart’s second skin packaging at Nicolas stores now!